How do you choose your Martech stack? There are 7000+ tools available today. It's important to see through the noise and keep your eye on the goal.
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Data is on everyone's mind. The countdown from Third-Party to Zero-Party Data has already begun. What stage are you at? Where should you start?
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So much emphasis on bottom of the funnel, but often forgotten that it’s a “funnel”.
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Digital transformation is about customers and employees. It's critical to plan for the human factor, and not see a digital transformation exercise as being a tech solution alone.
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As the customer evolves, so should marketing. Marketing is no longer about traditional silos based on functional areas of expertise, or specific channels.
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The root cause of a disconnected customer experience is not building a single view of the customer. It’s important to do that before investing in marketing automation or CRM programmes.
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I hear a lot about large companies wanting to better their digital presence, their customer experience, invest in technology and adapt to the moving times. In many cases they are struggling. I always ask who controls the budget.
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After presenting a session on personalised moments in customer experience at Oracle OpenWorld Middle East, I stopped to chat with CX Network on building a single view of the customer and the importance of having seamless connections between online and offline experiences.
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