Get the most out of your MarTech stack this year.
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Here are some key areas where many organizations miss the mark when thinking about their marketing technology stack.
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Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
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Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
Read More
Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
Read More
Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
Read More
Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
Read More
Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
Read More
Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
Read More
Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
Read More
Catch all the weekly updates on the CDP and MarTech space in the Middle East and South West Asia. In partnership with The CDP Institute.
Read More
Hurdles that companies face post-MarTech adoption often come down to not thinking through company culture and structure. Typically I find 4 issues.
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Don't Ask Someone To Recommend a MarTech Tool. I often get asked about MarTech Tools - How's 'X' vs 'Y'? Usually it's a casual question by someone working in a company that's making a decision. I answer by asking at least 6 questions:
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Sometimes I don't want to complete that purchase right that minute.
Sometimes your cost of delivery was almost the same as the product but I only found that out right at the end.
What is a CDP vs a DMP vs a Data Lake? A CDP is like having friends in your home. A DMP is like walking into a bar and chatting up with people you've never met.
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There are four key pillars for technology adoption in Marketing. Technology is the enabler. The driver is providing consumers with a holistic experience.
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How do you choose your Martech stack? There are 7000+ tools available today. It's important to see through the noise and keep your eye on the goal.
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