Presentation — Digital Marketing, Digital Transformation and Customer Experience Blog, Dubai

Harnessing Data and Analytics to Personalise Customer Experience

What does Personalisation really mean in the context of Customer Experience? How do you do it effectively?

PresentationNamrata BalwaniFebruary 23, 2020Customer Experience, Data

Customer Experience and Why It's Crucial Today

Good Customer Experience creates a virtuous loop. With positive CX, customers are willing to pay more, they can move from awareness to advocacy.

Presentation, PostNamrata BalwaniSeptember 21, 2019Customer Experience, Data, Mobile Marketing

The Modern Marketing Organisation

As the customer evolves, so should marketing. Marketing is no longer about traditional silos based on functional areas of expertise, or specific channels.