My speaking experience is across the Middle East, India, and SE Asia. I am consistently voted amongst the most interesting speakers. Some of the topics that I speak on: The Future of Marketing, Digital Transformation, Personalisation, Single Customer View, Data Driven Marketing, Choosing the right MarTech Stack, Customer Experience.
Here’s some feedback from fellow speakers and attendees for my talk at Vibe Marketer’s Fest on Personalisation in Marketing:
Sharing my POV on ‘Driving Growth With Social’.
Is there a secret sauce to driving growth through social? No. It’s a combination of many factors. Some brands get it right through a holistic approach. Good content made smarter through data, a customer-first approach, brand building and understanding the world beyond attribution, dark social.
Speaking The Marketing Society’s Digital Day UAE, in discussion with fellow panelists.
Innovation is a journey, not a destination. From my perspective, successful Digital Transformation and Business Innovation has 5 key parts-
✅ 1. Customer Experience - changing how a company provides value to customers is at the heart of everything.
✅ 2. Data and Analytics - Data that is unified, accessible and capable of providing insight.
✅ 3. Tools and Technology - Tools help organizations connect with customers at every stage of the funnel..
✅ 4. Innovation and Agility - The cornerstones of delivering customer obsessed business outcomes.
✅ 5. People and Culture - Changing culture is imperative.
Topic: The Good, the New and the Obvious: MarTech Trends to Key On
Launch of the Modern Marketer’s Guide To MarTech Maturity - A must-read playbook that enables marketers to adopt the right MarTech stack & drive business success. As MarTech Advisor to MMA, I worked closely with them and agency partner Hansa Cequity on the concept and development of this Playbook.
Featured on this podcast by Sycabe, I had a great time talking about marketing, digital, what’s the future and how I got here.
Watch it here.
MMA, in collaboration with GroupM, has released a detailed report which acts as a tool for 2021 keeping in mind the new normal consumer behaviour and the digital transformation acceleration journey of 2020.
The report focuses on 2 major perspectives: the consumer lens and the marketer lens.
The consumer lens focuses on the theme “Nothing is Certain” & captures the uncertainty and changes happened in 2020 at various levels from the consumer’s point of view. The marketer lens is based on the theme“Everything is Possible” and highlights the strategic pillars of modern marketing which marketers should deploy to not only deal with current uncertainty but is a reckoner, even beyond.
The report includes rich insights on key topics from industry experts, MMA Board & MMA members.
The current turbulent environment has disrupted the way people buy products & services or perceive ecommerce, and digital retail and ecommerce industry has gained one of the highest momentum and growth. However, this growth momentum hasn’t come without its own challenges beyond scaling up to ensure product availability. ROI has never been more important than now and they need to ensure that each marketing dollar is spent effectively.
Consumer behavior has become even more volatile, and they expect a deeper level of connection, a relationship, whether they are currently buying something or not. Keeping them happy and loyal requires blend of optimized product offering and customer experience. Personalization of the offering leading to enhance experience can be the key for marketers to quickly pivot the business to meet changing customer behaviors and deliver personalized messaging to accompany.
The session deep dives into role of personalization in enhancing the ROI for the retail and ecommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.
AI in marketing is predicted to have trillions of dollars of impact annually.
Yet some marketers struggle to comprehend the power of AI and its implementation in their organisations.
The applications of AI in marketing are empowering the world’s leading organisations and changing the face of the modern digital marketing landscape.
As the world prepares for a more digitised economy due to the current pandemic, AI will play a significant role in shaping brands strategies to attract and engage customers and converting them into brand champions.
This panel discussion focused on all these areas.
Was great to be featured in Lindsay's podcast, McEwan's Marketing Elephants, chatting about all things data and marketing.
Data has an important role in marketing. Where does machine learning fit? Is it the silver bullet? How do you implement the best techniques and strategies for gathering accurate data within your company? All this and more in this episode.
Lindsay sits down with Namrata Balwani, digital and customer experience consultant to discuss the myths and truths about machine learning. Is it a silver bullet? What's the difference between statistics and machine learning? What do organisations need to do to make it work? Namrata gives some adv...
Panelist discussing the impact of covid 19 on mobile and digital transformation in the MEA region.
I spoke about how this situation has pushed companies (especially traditional ones) to accelerate their digital transformation, what are the ways for companies to consolidate their SaaS spend by optimizing their technology and vendor stack, which industries are adapting well to the challenges of this year and what strategic and tactical steps marketers need to take with respect to mobile marketing.
MarTech tools help marketers strategize better to deliver real time solutions and enhance the customer journey. Over 5 episodes, I talk about how to decode the MarTech stack, how different industries can approach building one, how do you measure success and more…
Listen here: https://www.aawaz.com/en/listen/decoding-the-martech-stack/319049/
Featured on the MarTechnoBeat Podcast. I shared my insights on: Overcoming Data Challenges to Fuel Omnichannel Personalization at Scale
I was invited to speak at a Senior Leadership meet on Data and Technology. The day was focused on emerging trends and initiatives by the bank in areas such as digital, AI, real-time data. I spoke about Customer Data Management and why it’s crucial, what is a Customer Data Platform, what are the benefits and use cases.
“Data is Your Friend”
Building a data culture in a digital world is crucial for a business of any scale. I spoke about the importance of data in customer experience and why local businesses must think beyond customer acquisition.
I spoke at Middlesex University Dubai’s Fifth Emerging Research Paradigms in Business and Social Sciences (ERPBSS) conference on enhancing sustainability through digital transformation.
I am very excited about my first podcast series with Aawaz English. Over 5 episodes, I talk about various aspects of data driven marketing - whether that’s even the right term, what’s a conducive environment, data and personalisation and what to measure.
Listen to it here: https://www.aawaz.com/en/listen/data-driven-marketing-with-namrata-balwani/
Mentor/ Panelist at the StartUp Clinic. The Startup Clinic provides founders with the opportunity to solve specific challenges they are facing as they build their startup by giving them access to an extensive international network of experts , mentors , consultants and investors.
I spoke about “Empowering the next generation of customers” - Why B2B startups must build brands for better Customer Experience.
As a StartAD Startup coach and mentor for the Ibtikari 5.0 program, I conducted a digital marketing workshop for the selected startups followed by one-on-one mentoring.
I spoke about “Harnessing data and analytics to personalize Customer Experience”
1540 - 1600, 5th November, 2019
See the presentation here: https://www.slideshare.net/namratab/harnessing-data-and-analytics-to-personalise-customer-experience
In this webinar with MoEngage, I talked about the importance of Customer Experience, especially in the mobile context.
I was a panelist on the discussion “The changing nature of CRM in a mobile first world.”
Keynote Speaker on “Impact of Digital Transformation on Businesses”. I spoke about the challenges that I have faced, the need for relentless customer focus, the changing customer and the power of choice, rethinking teams and skills, engaging line managers and frontline staff and building a unified customer experience. It's an always on journey and technology is the enabler.
Panelist on the discussion “Power of Personalization: Key to a successful business”. Some of my talking points: personalisation is not about the quantity of data collected but about relevance of the data, challenges in building a single view of the customer and in providing a seamless offline and online experience, it is not only about recognition i.e. this brand knows me and my past history, but about personalising the buying journey and identifying which data triggers will move me on the path to conversion.
Panelist discussing “Talking to the individual: How to win e-consumers' attention, trust and money”. I focused on the importance of building a single view of the customer, omnichannel marketing, the importance of personalisation and using ML in data analytics with human insight.
I spoke about “How Personalized Moments Change the Game in the Era of the Empowered Customer”. Some of my talking points are here.
I spoke about “Analytics and Key Metrics to Measure Customer Engagement”.
My talk was titled “From Customer Engagement to Customer Evangelists”. See the deck here.
My talk was titled “From Customer Engagement to Customer Evangelists”. See the deck here.
