Data — Digital Marketing, Digital Transformation and Customer Experience Blog, Dubai

Building A Data Culture

Data strategy models, methodologies, frameworks and tools are only one part of the puzzle. Culture is crucial.

PostNamrata BalwaniAugust 26, 2022Data

Jargon Busting: AI vs ML

Many times, AI and ML are used interchangeably. Here’s how they are different:

PostNamrata BalwaniAugust 26, 2022Data

Harnessing Data and Analytics to Personalise Customer Experience

What does Personalisation really mean in the context of Customer Experience? How do you do it effectively?

PresentationNamrata BalwaniFebruary 23, 2020Customer Experience, Data

Data Driven Marketing - Podcast with Aawaz English

We talked about Data Driven Marketing, how ‘driven’ needs a rethink, what’s the construct and framework, how do companies create a conducive environment and more.

InterviewNamrata BalwaniFebruary 23, 2020Data, Digital Marketing, Customer Experience

Do Organisations Have Too Much Data Or Too Little?

Data is critical but blind collection of data with no discernible difference to a customer is meaningless.

PostNamrata BalwaniFebruary 23, 2020Data, Customer Experience

Customer Experience and Why It's Crucial Today

Good Customer Experience creates a virtuous loop. With positive CX, customers are willing to pay more, they can move from awareness to advocacy.

Presentation, PostNamrata BalwaniSeptember 21, 2019Customer Experience, Data, Mobile Marketing

From Data Expiration to Dataception!

Data is on everyone's mind. The countdown from Third-Party to Zero-Party Data has already begun. What stage are you at? Where should you start?

ArticleNamrata BalwaniSeptember 12, 2019Data