We talked about Data Driven Marketing, how ‘driven’ needs a rethink, what’s the construct and framework, how do companies create a conducive environment and more.
Read More
Digital transformation is about customers and employees. It's critical to plan for the human factor, and not see a digital transformation exercise as being a tech solution alone.
Read More
The root cause of a disconnected customer experience is not building a single view of the customer. It’s important to do that before investing in marketing automation or CRM programmes.
Read More
I hear a lot about large companies wanting to better their digital presence, their customer experience, invest in technology and adapt to the moving times. In many cases they are struggling. I always ask who controls the budget.
Read More