Insights on Digital, Data, Martech

 

Don’t Nag the customer!

Marketing Automation is ubiquitous. We are bombarded with notifications all day from brands reminding us to take an action. But here's what we should not do: NAG!

 

How do you build an effective data strategy?

Ask yourself these questions before you buy any data management tools.

LINKING ONLINE AND OFFLINE FOR CUSTOMER ENGAGEMENT

I enjoyed making a course for MoEngage #GROWTH Academy. Here’s the intro video. Register for the course here!

 

The Modern marketer’s guide to martech and DATA Maturity

I worked with MMA India and Hansa Cequity on MarTech and Data maturity guides. I also devised MarTech Stack evaluation guides as below.

 

20 Questions To Evaluate Your MarTech Stack

From customer engagement to customer evangelists

customer experience and why it’s crucial today

harnessing data and analytics to personalise customer experience

the impact of digital transformation on businesses

the modern marketing organisation