I've immersed myself in the world of airline distribution transformation for my consulting work.
Read More
When I ask businesses about the key marketing challenges that inhibit growth, these are the top 3:
Read More
Hurdles that companies face post-MarTech adoption often come down to not thinking through company culture and structure. Typically I find 4 issues.
Read More
Sometimes I don't want to complete that purchase right that minute.
Sometimes your cost of delivery was almost the same as the product but I only found that out right at the end.
There are four key pillars for technology adoption in Marketing. Technology is the enabler. The driver is providing consumers with a holistic experience.
Read More
There are some critical gaps in marketing approaches that need to be addressed.
Read More
What areas can you focus on now to reap the benefits for the long term?
Read More
This is not the time to stop, it's the time to adapt. You can't build a long term future on short term thinking.
Read More
I was asked recently if it is challenging for brands to create content because creatively it must be difficult to consistently come up with good ideas.
Yes and no.
Read More
So much emphasis on bottom of the funnel, but often forgotten that it’s a “funnel”.
Read More
As the customer evolves, so should marketing. Marketing is no longer about traditional silos based on functional areas of expertise, or specific channels.
Read More
After presenting a session on personalised moments in customer experience at Oracle OpenWorld Middle East, I stopped to chat with CX Network on building a single view of the customer and the importance of having seamless connections between online and offline experiences.
Read More