Brand, Data, AI
I help businesses turn marketing into a growth engine.
CMO I B2B SaaS I Tech I Dubai based
30% increase in qualified pipeline
25% growth in marketing-led ARR
10M+ content reach
$12Mn+ digital revenue impact
20 years of making brands matter.
About me
I build modern marketing engines — the kind that scale brands, simplify complexity, and create measurable commercial growth.
With 20+ years across travel tech, B2B SaaS, hospitality, retail, and consumer brands in EMEA and Asia, I've learned one truth:
The best marketing leaders today sit at the intersection of brand strategy, storytelling, data, and AI. That’s where I operate.
I also write The Marketing Reality Check, a weekly newsletter on AI in marketing, and am a published co-author of ‘Made With ToughLove’.
What I do
Growth &
GTM
Demand generation, pipeline, campaigns
Brand &
Narrative
Brand positioning, messaging, storytelling
MarTech &
AI
MarTech stacks, automation, AI adoption
Thinking
The Marketing Reality Check
I write about where marketing is actually heading — especially where AI is changing the rules faster than most teams can keep up.
Less hype. More reality. Start here.
The AI Brand Visibility Myth: Why AI doesn’t really “rank” brands and what actually determines who appears in AI answers.
The AI Metrics Illusion: Why most teams measure AI activity, not AI impact, and what that means for marketing attribution.
The AI Trust Gap: Why AI makes it easier to scale content and campaigns, but harder to see when audience trust is quietly eroding.
The AI ROI Blind Spot: The space between what AI marketing costs and what any team can prove it delivered.
Speaking and media
Speaker across EMEA & Asia on marketing, AI, and growth.
Recent features:
Spoke at GITEX/ Marketing Mania
01Guest on the Marketing Growth Circle Podcast
02Guest on the Marketing Mavericks Podcast
03Featured in the CMO Barometer 2026
04Work with me
If you are building or
rethinking marketing,
let’s talk.
Send me a message on LinkedIn or use the form: