Brand, Data, AI
I help businesses turn marketing into a growth engine.
CMO I B2B SaaS I Tech I EMEA I APAC
30% increase in qualified pipeline
25% growth in marketing-led ARR
10M+ content reach
$12Mn+ digital revenue impact
20 years of making brands matter.
About me
I build modern marketing engines — the kind that scale brands, simplify complexity, and create measurable commercial growth.
With 20+ years across travel tech, B2B SaaS, hospitality, retail, and consumer brands in EMEA and Asia, I've learned one truth:
The best marketing leaders today sit at the intersection of brand strategy, storytelling, data, and AI.
That’s where I operate.
I also write The Marketing Reality Check, a weekly newsletter on AI in marketing, and am a published co-author of Made With ToughLove.
What I do
Growth &
GTM
Demand generation, pipeline, campaigns
Brand &
Narrative
Brand positioning, messaging, storytelling
MarTech &
AI
MarTech stacks, automation, AI adoption
Thinking
The Marketing Reality Check
I write about where marketing is actually heading — especially where AI is changing the rules faster than most teams can keep up.
Less hype. More reality. Start here.
The AI Brand Visibility Myth: Why AI doesn’t really “rank” brands and what actually determines who appears in AI answers.
The AI Metrics Illusion: Why most teams measure AI activity, not AI impact, and what that means for marketing attribution.
The AI Trust Gap: Why AI makes it easier to scale content and campaigns, but harder to see when audience trust is quietly eroding.
The AI ROI Blind Spot: the space between what AI marketing costs and what any team can prove it delivered.
Speaking and media
Speaker across EMEA & Asia on marketing, AI, and growth.
Recent features:
Spoke at GITEX/ Marketing Mania
01Guest on the Marketing Growth Circle Podcast
02Guest on the Marketing Mavericks Podcast
03Featured in the CMO Barometer 2026
04