Harnessing Data and Analytics to Personalise Customer Experience
What does Personalisation really mean in the context of Customer Experience? How do you do it effectively? As customer expectations continue to rise. How can you, as a marketer, keep your company relevant by making each customer experience personal? This presentation is from my talk at the Vibe Marketer's Fest in Dubai, 5-6 November, 2019. I have shared the comments I received on it below as I loved working on this and it was gratifying to get good feedback from industry legends and pros!
