Data Driven Marketing - Podcast with Aawaz English

My first podcast series! I recorded 5 episodes on all things Data and Marketing for the upcoming English edition of aawaz.com with Co-Founder Sreeraman Thiagarajan.

A first of its kind audio on demand platform in India, Aawaz is India’s most popular Hindi podcast. Soon launching in English. Recording it was a lot of fun.

We talked about Data Driven Marketing, how ‘driven’ needs a rethink, what’s the construct and framework, how do companies create a conducive environment, the importance of organizational culture, the role of personalisation, building single customer views, and how to measure what matters.

Listen to it here.