What Outcomes Can I Drive For You?

Marketing strategy: Omnichannel and Digital

Marketing today needs to be in sync with the larger organization. Gone are the days of siloed teams. It's all about cohesive teamwork, with the customer journey at the forefront. As a Fractional CMO, I specialize in creating a seamless customer experience, tracking the right metrics, developing marketing strategies that drive business and revenue growth, and building an omni-channel, data-driven strategy. My ultimate goal is to turn customers into brand evangelists. After all, the customer journey is never linear. It's up to the brand to make themselves relevant at every stage of the journey to earn their customers' loyalty. Whether your challenge is in building a Single Customer View, or in making marketing more effective using data and tech, I have experience that can help from various industries and categories.

strategy implementation

Implementation is just as important as strategy development, which is why I offer services that help businesses bring their marketing strategies to life. As a consultant CMO, I can lead internal teams, set up a marketing team from scratch, or work with a network of trusted professionals to implement your strategy seamlessly. I take a hands-on approach to implementation, ensuring that everything runs smoothly and that you see the results you're looking for. I take complete responsibility for my own strategy provided businesses are willing to invest in the brand, and in resources and tools, that are necessary to achieve results. In this case, I work on a retained basis and commit to building with the business.

Customer experience and customer analytics

Understanding the customer journey and charting out the customer experience is the beginning. Are you looking to elevate your customer experience and better understand your customers' journey? I can research and build the ideal customer experience, the customer journey map, and the customer analytics framework to effectively track the impact. Giving you the insights and tools you need to create meaningful, lasting connections with your customers. By mapping out the journey and gathering data at every step, we can identify pain points and optimize the experience. And with a robust analytics framework, you'll be able to track and measure the success of your efforts.

digital Transformation and martech stacks

How can your company successfully roll out digital transformation with a tangible, positive impact? I've got the roadmap to get you there. With experience implementing large and complex solutions as well as startup SaaS tools, I can help your company translate the customer journey into a single customer view. Whether you're looking to revamp your existing tech stack or invest in something new, my approach is centered on five key pillars: Customer Experience, Data & Analytics, Tools & Technology, Product & Service, and People & Culture. My DX Maturity Audit helps assess where your company stands in these areas, and I can use that information to create a holistic framework and roadmap for success. If you just need MarTech Stack consulting, I have a six-step process from audit to recommendations. Learn more about my approach in this blog post.