Speaking The Marketing Society’s Digital Day UAE, in discussion with fellow panelists.
Innovation is a journey, not a destination. From my perspective, successful Digital Transformation and Business Innovation has 5 key parts-
✅ 1. Customer Experience - changing how a company provides value to customers is at the heart of everything.
✅ 2. Data and Analytics - Data that is unified, accessible and capable of providing insight.
✅ 3. Tools and Technology - Tools help organizations connect with customers at every stage of the funnel..
✅ 4. Innovation and Agility - The cornerstones of delivering customer obsessed business outcomes.
✅ 5. People and Culture - Changing culture is imperative.