The current turbulent environment has disrupted the way people buy products & services or perceive ecommerce, and digital retail and ecommerce industry has gained one of the highest momentum and growth. However, this growth momentum hasn’t come without its own challenges beyond scaling up to ensure product availability. ROI has never been more important than now and they need to ensure that each marketing dollar is spent effectively.

Consumer behavior has become even more volatile, and they expect a deeper level of connection, a relationship, whether they are currently buying something or not. Keeping them happy and loyal requires blend of optimized product offering and customer experience. Personalization of the offering leading to enhance experience can be the key for marketers to quickly pivot the business to meet changing customer behaviors and deliver personalized messaging to accompany.

The session deep dives into role of personalization in enhancing the ROI for the retail and ecommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.