MMA, in collaboration with GroupM, has released a detailed report which acts as a tool for 2021 keeping in mind the new normal consumer behaviour and the digital transformation acceleration journey of 2020.

The report focuses on 2 major perspectives: the consumer lens and the marketer lens.

The consumer lens focuses on the theme “Nothing is Certain” & captures the uncertainty and changes happened in 2020 at various levels from the consumer’s point of view. The marketer lens is based on the theme“Everything is Possible” and highlights the strategic pillars of modern marketing which marketers should deploy to not only deal with current uncertainty but is a reckoner, even beyond.

The report includes rich insights on key topics from industry experts, MMA Board & MMA members.