Overcoming Data Challenges to Fuel Omnichannel Personalization at Scale

Featured on the MarTechnoBeat Podcast. I shared my insights on the following:

• How businesses need to adapt in terms of their work (from home) culture, data analytics, and marketing strategy during these current times

• The key data challenges that businesses encounter while trying to develop an effective marketing and personalization strategy

• Examples of brands that are acing their predictive product recommendation game to increase user engagement and conversions

• How brands can identify the fine line between personalization and over-personalization

• The future of digital marketing that puts equal emphasis on both the adtech and martech domains

Listen to it here: https://netcoresmartech.com/resources/podcasts/omnichannel-personalization