Was great to be featured in Lindsay's podcast, McEwan's Marketing Elephants, chatting about all things data and marketing.

Data has an important role in marketing. Where does machine learning fit? Is it the silver bullet? How do you implement the best techniques and strategies for gathering accurate data within your company? All this and more in this episode.

Lindsay sits down with Namrata Balwani, digital and customer experience consultant to discuss the myths and truths about machine learning. Is it a silver bullet? What's the difference between statistics and machine learning? What do organisations need to do to make it work? Namrata gives some adv...