Latest CDP and MarTech Insights, Aug 5, 2021 - Gulf and South West Asia

In partnership with the CDP Institute

I have partnered with the CDP Institute for their Emerging Markets Newsletter. Stay tuned for weekly updates on the CDP and MarTech space in the Middle East and South West Asia!

Issue 6: Aug 5, 2021

Indian Edtech Unacademy Valued at $3.44 billion in $440 million Fundraise

Indian online learning platform Unacademy has raised $440 million in a new financing round as investors double down on the South Asian market and elsewhere following a widening series of regulatory crackdowns in China that wiped hundreds of billions of dollars last month. Read More.

LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impact of the Pandemic: India Report

LinkedIn has published the latest edition of its annual survey of B2B technology buyers, which looks at key industry trends and notes in order to help tech marketers maximize their performance and outreach. In the APAC region specifically 1911 decision-makers took part in the study, with a separate report for India. Read More.

Majid Al Futtaim Chooses CitrusAd as its Retail Media Technology Platform

Majid Al Futtaim Retail, operator of Carrefour in the Middle East, Africa and Asia, is directly integrating its in-house technology and advanced analytics pipeline with the CitrusAd retail media platform, to accelerate the offering across all its markets in the coming weeks. Read More.

PivotRoots Launches its MarTech lab and Consulting Division – PivotConsult – in India and the Middle East

Digital marketing firm PivotRoots announced the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach. Read More.

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