Latest CDP and MarTech Insights, July 22, 2021 - Gulf and South West Asia

In partnership with the CDP Institute

Is a Customer Data Platform critical to your MarTech stack? A lot depends on how an organisation currently manages customer data. With a fast changing privacy landscape, the necessity of providing a unified customer experience and the pressure to continually increase revenue, customer data management is increasingly instrumental to leveraging data for growth. I have partnered with the CDP Institute for their Emerging Markets Newsletter. Stay tuned for weekly updates on the CDP and MarTech space in the Middle East and South West Asia!

Issue 4: July 22, 2021

Google Expands India Cloud Services with New Infrastructure Push

Alphabet Inc's Google is ramping up cloud infrastructure in India with a second cluster of data centres in and around capital New Delhi to meet increasing customer demands in a key growth market, senior company executives said. The new infrastructure will help provide solutions for problems such as disaster recovery within India and ensure low latency for many state-run enterprises in and around New Delhi. Read More.

Indian Startup Expands Doorstep Fuel Delivery Service to KSA & UAE

SK Narvar promoted, FuelBuddy, the first company to start fuel delivery services in India and a market leader in technology and market share, announced that it has started to providing doorstep fuel delivery services in the United Arab Emirates and the Kingdom of Saudi Arabia. Read More.

NCRi Acquires Ascentia Services LLC and Companies, Adding New Contact Center Locations in UAE, India, and Bahrain

Canadian-based NCRi, the Customer Experience Management (CXM) services Provider and Global Contact Center Operator, has acquired Ascentia Services, LLC, based in Dubai, UAE, and will be merging its contact center operations in Dubai, UAE; Delhi, India; Pune, India; and Manama, Bahrain, which will now operate under the brand name NCRi Ascentia. Read More.

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