Latest CDP and MarTech Insights, June 2021 - Gulf and South West Asia
In partnership with the CDP Institute
Is a Customer Data Platform critical to your MarTech stack? A lot depends on how an organisation currently manages customer data. With a fast changing privacy landscape, the necessity of providing a unified customer experience and the pressure to continually increase revenue, customer data management is increasingly instrumental to leveraging data for growth. I have recently partnered with the CDP Institute for their Emerging Markets Newsletter. Stay tuned for weekly updates on the CDP and MarTech space in the Middle East and South West Asia!
Issue 3: June 24, 2021
E-Commerce Management Platform CommerceIQ Closes Series C Round Of $60 Mn
CommerceIQ has more than 2,200 brands that use its technology to increase share of voice, create incremental sales and enhance profitability. The company has raised $81M to date. This round will fund international expansion and product research and development focused on brand revenue and profitability. The company also intends to significantly scale its India operations and expects India to be key to future market expansion into Asia-Pacific. Read More.
Netcore Cloud Announces Strategic Investment in Customer Lifecycle Management Start-up Easyrewardz
Netcore Cloud, an Intelligent Customer Engagement & Communication platform headquartered in India, has acquired a minority stake with a strategic investment in Easyrewardz. The aim is to offer an omni-channel marketing automation suite that is integrated with POS and offers real-time reward solutions. Read More.
Medallia Partners with New Metrics to Expand Operations in the Middle East
Medallia, the customer and employee experience management platform, announced a partnership with New Metrics, a leading provider of experience management solutions and services in the Middle East. This partnership will make Medallia technology available to brands in the Middle East. To facilitate access and compliance, Medallia solutions will be hosted on local servers in the Kingdom of Saudi Arabia. Read More.
ZoomInfo Partners with Beyond Codes to Provide Best-In-Class Intelligence to India and East Asia
B2B Market Intelligence company Zoominfo announced a partnership with Beyond Codes, Inc., a leading B2B demand generation company serving customers in India and globally. This exclusive strategic partnership provides companies in India, and the rest of Asia, with direct access to ZoomInfo’s sales intelligence platform. Read More.
Issue 2: June 17, 2021
CDP ZeoTap Adds Google Customer Match integration. CDP ZeoTap, whose staff is largely based in India, has added new Google Customer Match API integration that delivers 79% higher CTR and 67% higher CVR than non-audience traffic. It enables marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, Gmail, YouTube and Display. Read More
The Trade Desk Starts Operations in India to Expand Open Internet Advertising. Global adtech leader The Trade Desk has launched operations in India. The Trade Desk provides a marketplace of premium advertising inventory across Websites, apps, podcasts, and streaming video platforms. It offers digital marketers an alternative to advertising on closed platforms such as Facebook. Read More
Issue 1: June 10, 2021
Lack of Data Maturity Hampers CDP Success: Adobe, Epsilon Report and Publicis Group3 Report
250 decision-makers across India, United Arab Emirates, Australia, Singapore and New Zealand were surveyed. 35% are planning to invest/ increase their investment in CDPs in the next 12 months. 70% believe that integration of online and offline data sources provides a differentiated customer experience. Download here.
Kissflow Launches Cloud-Based Procure-to-Pay Platform in UAE
Traditional procurement approaches are reliant on disconnected, manual-driven legacy systems. Identifying this opportunity in the UAE market, Kissflow Procurement Cloud is an end-to-end unified platform for procurement teams to manage all their procurement spends in a single place. Read more.