Drive Revenue From Marketing, Digital, Data and Tech
I am a Fractional / Consultant CMO based in Dubai, UAE. I work with clients anywhere in the world. I am an active speaker at industry events and a member of the MMA MarTech Council. Read my full bio here.
Through a process of immersion into your business, co-creation of strategic solutions and overseeing implementation, here’s what I can do for you. To know more about each area, please go here.
01.
–
Building an omnichannel and digital marketing strategy with measurable results in growth and retention.
02.
–
implement the strategy on a retained basis by leading internal teams or through my trusted network.
03.
–
Design customer experience, map customer journeys and set up a customer analytics framework.
04.
–
build digital transformation roadmaps and advise on martech stacks suitable for your business.
Blog
Blog
Insights
decoding the martech stack
podcast with Aawaz
MarTech tools help marketers strategize better to enhance the customer journey. I talk about how to decode the MarTech stack, how different industries can approach building one, how do you measure success and more…
Data Driven Marketing
Podcast with Aawaz
I talk about various aspects of data driven marketing - whether that’s even the right term, what’s a conducive environment, data and personalisation, what to measure, differentiating signals from noise and more…
Made With ToughLove: My Book With My Co-Authors
It feels good to be the co-author of a book! ‘Made With ToughLove’ launched in Dubai in March 2023. It’s 9 of us talking about our business stories from our diverse backgrounds. My chapter is ‘Transform to stay in the game’ - digital transformation for success, interspersed with personal stories and career experiences. Buy it here!
Brands connect with people, not “consumers”. People are more than what they consume.
Find their passion points, not their pain points alone.
Ready to Partner?
Get In Touch
